“An active fan is worth 445 people
One active fan will generate 4 new fans every month
For every active fan, you probably have 133 passive fans (fans that follows everything you do, but do not act on it)
It takes 14,000+ visitors to generate a single active fan, but it only takes 106 visitors to create a passive fan.
Your general visitors are much more important than what you might think, because they are often the dominant source of social interactions.
One out of every 316 visitors will share your content, and that person is just as valuable as your active fans.
30 active fans is just as valuable as 70 visitors, but very few sites will have that high a fans vs. visitor rate.
Your active fan level is critical. Having 3 million fans, matters little if only 0.002% are active. It is much better to have 10,000 fans of which 1% are active.”
