December 2009
32 posts
“Social Media is a Process, Not a Project
Making your company or organization...”
– What Brett Favre Can Teach You About Social Media Strategy | | Social Media Consulting - Convince & Convert
Freestyleowo o zarabianiu na Web 2.0 →
“You shouldn’t treat social media like a temporary advertising campaign....”
– Do You Live Social? - The Conversation - Harvard Business Review
“This isn’t the future of news. This will not save the newspapers. It will...”
– The Future of News, Tablets, and Business Models - Articles - Baekdal.com
“Even the biggest ad budgets can’t save you today. That’s the bad...”
– Creating Passionate Users: How to break through…
WatchFireside Chat with Gary Vaynerchuk, Host, Wine Library TV, Author, CrushIT & Loic Le Meur, Founder, , Fireside Chat with Gary Vaynerchuk, Host, Wine Librar…
Nawiązując do poprzedniej notki - to nawet nie jest kwestia, tego czy “u nas”, tylko jak wiele osób, które zajmuje się social media, byłoby w stanie tak działać. Odnoszę wrażenie, że niewiele - większość zaczęłaby analizować ROI, zapominając o tym, że tu chodzi o ludzi, o relacje. (Trzeba też pamiętać o tym, że właścicielowi biznesu jest łatwiej podejmować takie działania.)
Wine/Social Media Guru Gary Vaynerchuk Gains Joy,... →
i to mi się podoba, zastanawiam się czy ktoś u nas mógłby sobie pozwolić na coś podobnego, i nie chodzi mi o darmowe przesyłki itp. ale o autentyczne, spontaniczne i przejrzyste działanie, no i o dochowanie obietnicy
Eight Competencies to Socializing Your... →
“A spiral model lets you do what our editor Mike Loukides refers to as: Give them...”
– Creating Passionate Users: Spiral learning
Creating Passionate Users: The future is not in... →
unlearn
“The term community is particularly problematic because people tend to throw it...”
– How do you define a community? a network? An audience?
“So, how to protect your ideas in a world where ideas spread? Don’t....”
– Seth’s Blog: How to protect your ideas in the digital age
Holistic Community Strategy - Online Community... →
Restaurants Use Menu Psychology to Entice Diners -... →
(via barticz)
“So often people are working hard at the wrong thing. Working on the right thing...”
– Caterina.net: Working hard is overrated
“Which leads me to my last point–the utility of even trying. To me, Twitter...”
– Retweets Are Not A Proxy For Trust
How To Create Measurable Objectives | Brand... →
“But many people are petrified of bad ideas. Ideas that make us look stupid or...”
– Seth’s Blog: Fear of bad ideas
Charities Must Play By the Same Rules as Everyone... →
Your Social Media Strategy Won't Save You 2 →
“Go beyond simply publishing news about product updates and really take the step...”
– Every Online Community Needs A Local Newspaper - FeverBee
WatchKen Robinson says schools kill creativity | Video on TED.com
Online community metrics: numbers you need to pay... →
na które cyferki warto zwracać uwagę, gdy zajmujesz się społecznościami
Learn to Let Go: How Success Killed Duke Nukem |... →
(via barticz)
“Policies are dull. No one wants to create them, no one likes to read them and...”
– Building online communities for business: Why You Need A Social Media Policy in 2010
“This model does two things. First, it defines the eight competencies we think...”
– The Community Roundtable’s Community Maturity Model
“community management is not only an explicit role or career but also a general...”
– Community Is A Management Approach, Not Just a Role
Back to Basics: The Strategy Team & Goal... →
Chcesz zbudować społeczność - zacznij od określenia celów.
A pre-launch checklist for your new online... →
zanim wystartujesz ze swoją społecznością